Bidhelm

Roadmap

From diagnosis to supervised execution.

Deliberately staged: understanding first, execution later. Founders should know what is being automated before anything is.

  1. Phase 1

    Paid Growth Diagnosis

    Live

    Guided 13-question diagnosis producing a full strategy pack, plus three free founder tools.

    • ✓Persona- and strategy-aware rules engine
    • ✓Readiness score, channel fit, budget split, CAC model
    • ✓30-day checklist, hiring brief, KPI framework
    • ✓CAC simulator, channel explorer, agency pitch checker
  2. Phase 1.5

    Claude strategist layer

    Built — activates with API access

    Claude reviews each rule-based draft server-side and returns structured, product-specific reasoning.

    • ✓Ad angles with example headlines per channel
    • ✓Business-specific risks and validation questions
    • ✓Where Claude would adjust the rules — and why
    • ✓Structured outputs, rate-limited, graceful fallback
  3. Phase 2

    Competitor-informed strategy pack

    Next

    Claude reads the founder's website and competitors to sharpen positioning, keywords and messages.

    • ○Website and positioning analysis
    • ○Competitor keyword and offer gaps
    • ○Message-market fit suggestions
  4. Phase 3

    Freelancer / agency brief and scorecard

    Planned

    Score real vendor proposals against the strategy pack and highlight gaps or red flags.

    • ○Upload a proposal, get a scored review
    • ○Interview scorecard per candidate
    • ○Contract and reporting checklist
  5. Phase 4

    DIY setup guides

    Planned

    Step-by-step, founder-specific setup guides for Google, Meta, LinkedIn and Reddit.

    • ○Tracking setup walkthroughs
    • ○Campaign structure templates
    • ○Launch-day QA checklist
  6. Phase 5

    Optional execution agents

    Exploring

    Claude-assisted campaign setup with founder approval at every step.

    • ○Draft campaigns for review
    • ○Human approval before anything goes live
    • ○Founder owns every account
  7. Phase 6

    Reporting and strategy review

    Exploring

    Plain-language performance reviews that explain what changed and what to do next.

    • ○Weekly founder digest
    • ○Stop / fix / scale recommendations
    • ○Vendor accountability view

Claude as the reasoning layer

How Claude will be used

The current engine encodes operator heuristics as deterministic rules. Claude reasons on top of them — using the rule-based draft as grounding — and returns structured output the product can render, validate and fall back from.

Try the diagnosis
  • →Deeper product and ICP interpretation
  • →Market and competitor reasoning
  • →Channel strategy tailored to context
  • →Paid media economics explained in plain language
  • →Hiring brief generation
  • →Campaign structure generation
  • →Founder education
  • →Strategic Q&A on the generated plan